Futurama
TinyCo engaged me nearly a year out from release to help them understand Futurama fans, position their mobile game and develop a complete tactical marketing plan.
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My ideas included the social program, Non-Humans of New New York, a fan contest for the perfect Bachelor Chow recipe and a Futurama podcast that would mark the first new, narrative Futurama content in years.
Bachelor Chow Recipe and Tasting Video
Aspects of this campaign were covered by Variety, The Hollywood Reporter and more, helping the game achieve massive launch success.
