Harry Potter
JamCity engaged me a year prior to game launch to execute a qualitative fan audit, position the game and develop a creative + strategic marketing plan.
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JamCity engaged me a year prior to game launch to execute a qualitative fan audit, position the game and develop a creative + strategic marketing plan.
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My insights and creative concepts helped inform their video plan, launch event, social content and influencer outreach.
The game generated 40M installs and $50M in gross revenue in its first 6 weeks.
Cannes Lion + Grand Clio winner. Emmy-nominated writer. Simon & Schuster author. Video Palace Co-creator. Extensive experience across entertainment, healthcare, tech and consumer brands.
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