HBO engaged us two years before premiere to help position Westworld, provide a marketing strategy and create incredible experiences.
I spearheaded the early strategy initiative, which directed all marketing to focus on Westworld as a luxury destination rather than a theme park. This insight was paramount to the success of the multiple Westworld experiences Campfire created for Techcrunch, NYCC and SDCC. It also informed all the digital work created by HBO partner agencies.
Creatively, I wrote the scripts for all in-world characters who appear in Westworld immersive experiences and provided experience design consultation.
Check out this case study video for a look at one of the Westworld experiences created by Campfire.
This collective effort won HBO and its partners a 2017 Emmy Award.