Watchmen
Working with Campfire, I led go-to-market positioning and strategy for HBO’s Watchmen, then conceptualized their immersive Dr. Manhattan activation for SDCC.
HBO’s Watchmen is set in a strange, remixed version of America, a world where Vietnam is the 51st state, where the country suffers from intermittent “squids showers”, and where its citizens use special telephone booths and telescopes to track their only superhuman, the God-like Dr. Manhattan.
It’s also a world well known and well loved by comic and pop culture fans. So we created two unique immersive activations at America’s largest comic conventions, allowing fans to literally step inside that world.
Our blue Dr. Manhattan telephone booths utilized the very latest augmented reality technology to turn fans in San Diego into Dr Manhattan himself, before receiving exclusive Watchmen memorabilia.
The Dr. Manhattan booths were later part of an NYCC New York event that also included interactive telescopes, flying ships, food & drink from the storyworld and exclusive Watchmen-branded swag.
“HBO’s WATCHMEN activation is a molecule-blowing experience.” — ComicsBeat
“Watch Us Turn Into Doctor Manhattan at SDCC 2019.” — Bleeding Cool
“Exclusive Look At HBO's Massive Watchmen Activation at NYCC 2019.” — IGN
